Francisco Jin-sub SONG

My Background

• 17 years in International Business Consulting including 10 years as a trainer and coach in the field of sales performance
• 4 years in Advertising and 4 years in Telecom (Korea Telecom Group)
• Hongik University (Seoul), Paris IV University Sorbonne

Functional Expertise
• Business strategy optimization & sales excellence
• Team training & individual coaching
• Custom studies & benchmark
• Permanent watch contributing to clients’ strategy
• International development support (search partners, market development,
• learning expedition, etc.)

Main training/Coaching projects carried out
• Implementation and follow-up of the SFE (Sales Force Effectiveness) program for the Korean subsidiary of a large multinational building materials group (diagnostic, training and managerial field coaching, 2013-2017)
• Targeting Customers, Sales Action Plan, Effective Customer Visit and Key
• Account Management for sales reps (2 days of training on average for each subject, 7 groups of 5-10 people each)
• Basic Selling Skills, Time Management and Train the internal trainers for selected sales reps (2 days of training on average for each subject)
• Sales Performance Management, Commercial Policy, Customer Portfolio
• Management, Price/Margin Management and Price Strategy for top management and sales managers (2-3 days of training on average for each subject, 2 groups of 5 to 7 people each)
• Prescriptive Selling, Prospection and Problem Solving & Negotiation (2 days of training on average for each subject, selected sales teams)

And other training/coaching projects based on a customized program according to the client’s needs:
• Sales competency development program for the same group subsidiary above (sales training, 2018)
• Implementation and follow-up of an SFE program for ASO CEMENT in Japan (diagnostic, training and managerial field coaching, 2015-2019)
• Implementation of an SFE program for the Korean subsidiary of PIERRE
• FABRE DERMO COSMETICS (diagnostic and managerial coaching, 2019)
• Implementation and follow-up of a sales excellence program for SAMPYO, 2nd building materials group in Korea (training and managerial field coaching, 2018-2022)
• Implementation and follow-up of a sales excellence program for one of the world’s largest energy groups (diagnostic, training and field managerial coaching, in preparation)

Industry expertise
• ICT Telecom & Media
• Transportation & Mobility
• Energy & Environment
• Building materials
• Biotechnology & Cosmetics