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Account Management Training

What are Account Management Training and Relationship Management Training, and why does it matter to your business?

With Account Management and Relationship Management, It’s important to not get caught in the trap of going through the motions – in life but also in business too. There are often untapped opportunities that could be beneficial for both company and client and, when addressed, could improve those business relationships.

At MPI, we tap into those opportunities to make sure they’re not being missed. MPI’s bespoke Account Management Training and Relationship Management Training Programmes are renowned for educating account managers on how to change the status quo and create win-win situations for both parties.

Who is it for?

Our bespoke account management and relationship management courses are suitable for anyone who has direct communication with customers. Regardless of your level of experience, it’s important to know how to make the most of your business relationships.

The closer your relationship with your clients, the more you understand their ever-changing needs and the stronger that relationship becomes.

Account Relationship Management training courses workshops

We can deliver your learning in person, virtually or via elearning.


Bespoke Account Management training and Relationship Management Training programmes designed and built for your Account Managers.


Bespoke Account Management training and Relationship Management Training Courses designed and built for your Account Managers.


Bespoke Account Management training and Relationship Management Training Workshops designed and built for your Account Managers.

The impact it will have

Ask yourself: Do each and every one of your clients use every one of your services? If the answer is “no” (which it probably is), there’s the opportunity to explore whether you could offer them more benefit than you currently do. More benefit for them means more profit for you. Not only that, but happy customers are more likely to shout about how great you are.

Our focus is on advancing relationships, to make them stronger and more prosperous. By improving your client relationships, you can achieve increased loyalty, longer customer lifetimes and more up-selling.

Jerry presenting

The key benefits of Account Management Training:

  • Develop great questioning skills
  • Improved time management
  • Understand the importance of active listening
  • The ability to handle objections
  • Better communication skills through understanding personality profiles
  • Knowing the difference between selling and account management
  • Build better relationships with your key accounts

Read hubspots blog on key account management.

The process to build your learning programme

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Consultation discussions focusing on MPI inside out approach

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Storyboarding options and approaches

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Build solutions and materials

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Bespoke facilitators appointed

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Multi–channel tool-sets and activities

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Dialling in and forward momentum

If you would like to know more about our Account Management Training And Relationship Management Courses please get in touch.


Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

carl hasselbach

Carl Hasselbach

Principal Consultant

Carl has extensive experience across multiple industries including Pharma, IT, Hospitality, non-food, food service and FMCG. As well as European Markets, and having Dutch as my Native language, being Fluent in English and German and Semi-Fluent in French.
terence chiew 1 Terence Chiew

Terence Chiew

Principal Consultant

Terence Chiew is a Performance Consultant who finds joy in working with team leaders to build high-performing teams and achieve organisational success using a plethora of interventions comprising personality traits and values assessment, performance consulting, leadership and management training, team building and team alignment.
emre hasan saylik 1 Emre Hasan Saylik

Emre Hasan Saylik

Principal Consultant

Emre brings extensive business and marketing experience to his clients with a financial services, banking and marketing background over 25 years. He provides learning facilitation, team coaching and leadership training services for corporate clients and supports SME league company owners as experienced business coach.
nick jerome 1 Nick Jerome

Nick Jerome

Principal Consultant

Nick Jerome is an accredited coach and facilitator, who has been designing and delivering leadership and management programmes across a wide range of organisations in the UK and across Europe for over 15 years. Based in London, he also speaks French and has worked with a number of clients in France, as well as coaching Masters students at Edhec Business School in France for the past 10 years.
Craig Wardman

Craig Wardman

Principal Consultant

Craig works as an independent professional Learning and Development Consultant who specialises in highly effective and Motivational Delivery and facilitation of Leadership Development and Relationship Management sales programmes, as well as offering a wealth of experience in 1 to 1 business and life coaching. He has extensive experience of working with multi-national organisations, originating with many of the World’s Leading Financial Services organisations.
Laszlo Kaczur 1 Laszlo Kaczur

Laszlo Kaczur

Principal Consultant

Laszlo is a specialist in sales, sales development and HR development. With more than 25 years’ experience working with multinationals in Central and Western Europe, Middle and Far East, Laszlo brings considerable experience in training and development with a focus on management, sales and communication.
elen burton 1 Ellen Burton

Ellen Burton

Principal Consultant

Ellen has an exceptional ability to assist and focus Coaching clients to achieve their goals. In addition to Executive Coaching, Ellen is an internationally acclaimed business lecturer and motivational speaker. As owner of EJ Burton & Associates, she, and her team guide organisations in establishing an intentional culture of Inclusion and coach leaders to practices that support their DE&I policies.
cant remeber his name 1 Mohammed Al-Shaer

Mohammed Al-Shaer

Principal Consultant

Mohammed’s focus is helping companies from various sectors improve their profitability and bottom line. His approach to helping companies is unique, he believes in diagnosing before treating. He provides tailor-made service to his long list of satisfied customers in the four corners of the globe. He does not believe in “one-size fits all” programs or canned workshops.
Glenda Baily Bray

Glenda Baily Ray

Principal Consultant

Glenda is a passionate and experienced Organisational Change specialist with a strong track record of delivering successful change programmes that maximise opportunities through people. Glenda boasts extensive practical experience earned with a raft of well-known national and international organisations across both private and public sector.
Sarah Jones Principal Consultant MPI Learning

Sarah Jones

Principal Consultant

Sarah is an enthusiastic facilitator, innovative designer and effective deliverer of high impact training events. Her ability to bring out the best in people by supporting creativity and innovation, combined with effective teamwork and performance management ensures a strong focus on the provision of excellent customer service.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

quote mark left Account Management Training

MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

quote mark right Account Management Training