Select Page

Account Management Training

What are Account Management Training and Relationship Management Training, and why does it matter to your business?

With Account Management and Relationship Management, It’s important to not get caught in the trap of going through the motions – in life but also in business too. There are often untapped opportunities that could be beneficial for both company and client and, when addressed, could improve those business relationships.

At MPI, we tap into those opportunities to make sure they’re not being missed. MPI’s bespoke Account Management Training and Relationship Management Training Programmes are renowned for educating account managers on how to change the status quo and create win-win situations for both parties.

Who is it for?

Our bespoke account management and relationship management courses are suitable for anyone who has direct communication with customers. Regardless of your level of experience, it’s important to know how to make the most of your business relationships.

The closer your relationship with your clients, the more you understand their ever-changing needs and the stronger that relationship becomes.

Account Relationship Management training courses workshops

We can deliver your learning in person, virtually or via elearning.


Bespoke Account Management training and Relationship Management Training programmes designed and built for your Account Managers.


Bespoke Account Management training and Relationship Management Training Courses designed and built for your Account Managers.


Bespoke Account Management training and Relationship Management Training Workshops designed and built for your Account Managers.

The impact it will have

Ask yourself: Do each and every one of your clients use every one of your services? If the answer is “no” (which it probably is), there’s the opportunity to explore whether you could offer them more benefit than you currently do. More benefit for them means more profit for you. Not only that, but happy customers are more likely to shout about how great you are.

Our focus is on advancing relationships, to make them stronger and more prosperous. By improving your client relationships, you can achieve increased loyalty, longer customer lifetimes and more up-selling.

Jerry presenting

The key benefits of Account Management Training:

  • Develop great questioning skills
  • Improved time management
  • Understand the importance of active listening
  • The ability to handle objections
  • Better communication skills through understanding personality profiles
  • Knowing the difference between selling and account management
  • Build better relationships with your key accounts

Read hubspots blog on key account management.

The process to build your learning programme

explore icon2 Account Management Training


Consultation discussions focusing on MPI inside out approach

design icon2 Account Management Training


Storyboarding options and approaches

develop icon2 Account Management Training


Build solutions and materials

deliver icon2 Account Management Training


Bespoke facilitators appointed

embed icon Account Management Training


Multi–channel tool-sets and activities

evaluate icon2 Account Management Training


Dialling in and forward momentum

If you would like to know more about our Account Management Training And Relationship Management Courses please get in touch.


Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

emre hasan saylik 1 Emre Hasan Saylik

Emre Hasan Saylik

Principal Consultant

Emre brings extensive business and marketing experience to his clients with a financial services, banking and marketing background over 25 years. He provides learning facilitation, team coaching and leadership training services for corporate clients and supports SME league company owners as experienced business coach.
fred copstake 1 Fred Copestake

Fred Copestake

Principal Consultant

Fred is an experienced consultant, trainer, coach and an expert in helping sales professionals around the world to improve their performance and unleash their full potential. Fred has delivered projects that range from implementing a European academy for a leading beer brand, developing sales skills in the Middle East for global healthcare companies, and introducing account development and sales leadership models in Latin America and Europe for IT and engineering multinationals.
peter giles 1 Peter Giles

Peter Giles

Principal Consultant

Peter has been in the world of Learning & Development for over 20 years, the last 10 of which have been as a Freelance Training Consultant. As well as being CIPD qualified, Peter is accredited in Situational Leadership II, is NLP qualified, and has experience with the Insights and DiSC psychometrics as well as Social Styles.
carl hasselbach

Carl Hasselbach

Principal Consultant

Carl has extensive experience across multiple industries including Pharma, IT, Hospitality, non-food, food service and FMCG. As well as European Markets, and having Dutch as my Native language, being Fluent in English and German and Semi-Fluent in French.
aj bundy 2 Ajay Bundy

Ajay Bundy

Principal Consultant

A skilled OD & Leadership Development consultant, Ajay was awarded her MSc in Organisation & People Development in. Her expertise lies in using coaching & facilitation to empower teams and individuals to realise their own and their organisation’s potential, with a focus on appreciating and leveraging difference, noticing patterns & themes and developing multiple perspectives.
Sandra Pirez 1 Sandra Pires

Sandra Pires

Principal Consultant

Sandra Pires has been an unexpected partner since 2012. Who is responsible for designing and delivering unexpected transformational programs. Besides the unexpected, Sandra collaborates with MPI as an associate trainer for global projects, and is responsible for delivering projects in several markets like Portugal, Spain, Mexico, Brazil and Angola.
elen burton 1 Ellen Burton

Ellen Burton

Principal Consultant

Ellen has an exceptional ability to assist and focus Coaching clients to achieve their goals. In addition to Executive Coaching, Ellen is an internationally acclaimed business lecturer and motivational speaker. As owner of EJ Burton & Associates, she, and her team guide organisations in establishing an intentional culture of Inclusion and coach leaders to practices that support their DE&I policies.
Sarah Jones Principal Consultant MPI Learning

Sarah Jones

Principal Consultant

Sarah is an enthusiastic facilitator, innovative designer and effective deliverer of high impact training events. Her ability to bring out the best in people by supporting creativity and innovation, combined with effective teamwork and performance management ensures a strong focus on the provision of excellent customer service.
danny lavery

Danny Lavery

Principal Consultant

Danny is a Senior Learning & Development professional with a passion and expertise in Facilitation, People Development and Coaching. Extensive experience in the Global banking sector particularly in Team & Leadership Development, Business Coaching and Behavioural Skills Development. He is at his best when facilitating Learning & Development sessions.
Helen Worthy

Helen Worthy

Principal Consultant

Helen is a Learning and Development Consultant with over 18 years experience, who works globally across sectors achieving results through working closely with each client identifying key business challenges, to then design and deliver solutions that hits the bottom line. Combining both an innovative and pragmatic approach Helen enables sustainable behavioural change at an individual and organisational level.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

quote mark left Account Management Training

MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

quote mark right Account Management Training