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Account and Relationship Management Training

What is Account and Relationship Management Training, and why does it matter to
your business?

With Account Relationship Management It’s important to not get caught in the trap of going through the motions – in life but also in business too. There are often untapped opportunities that could be beneficial for both company and client and, when addressed, could improve those business relationships.

At MPI, we tap into those opportunities to make sure they’re not being missed. MPI’s bespoke account and relationship management programmes are renowned for educating account managers on how to change the status quo and create win-win situations for both parties.

Who is it for?

Our bespoke account and relationship management courses are suitable for anyone who has direct communication with customers. Regardless of your level of experience, it’s important to know how to make the most of your business relationships.

The closer your relationship with your clients, the more you understand their ever-changing needs and the stronger that relationship becomes.

Account Relationship Management training courses workshops

We can deliver your learning in person, virtually or via elearning.


Bespoke Account Relationship Management training programmes designed and built for your Account Managers.


Bespoke Account Relationship Management courses designed and built for your Account Managers.


Bespoke Account Relationship Management workshops designed and built for your Account Managers.

The impact it will have

Ask yourself: Do each and every one of your clients use every one of your services? If the answer is “no” (which it probably is), there’s the opportunity to explore whether you could offer them more benefit than you currently do. More benefit for them means more profit for you. Not only that, but happy customers are more likely to shout about how great you are.

Our focus is on advancing relationships, to make them stronger and more prosperous. By improving your client relationships, you can achieve increased loyalty, longer customer lifetimes and more up-selling.

Jerry presenting

The process to build your learning programme

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Consultation discussions focusing on MPI inside out approach

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Storyboarding options and approaches

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Build solutions and materials

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Bespoke facilitators appointed

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Multi–channel tool-sets and activities

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Dialling in and forward momentum

Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

Florence Ainsworth

Florence Ainsworth

Principal Consultant

Florence Ainsworth is an International executive leadership coach, strategic consultant, speaker, and emerging author. Her unflinching commitment to inspiring and supporting human development to lean into accountability-centered personal leadership and achieve their highest potential characterizes her purpose and focus.
peter giles 1 Peter Giles

Peter Giles

Principal Consultant

Peter has been in the world of Learning & Development for over 20 years, the last 10 of which have been as a Freelance Training Consultant. As well as being CIPD qualified, Peter is accredited in Situational Leadership II, is NLP qualified, and has experience with the Insights and DiSC psychometrics as well as Social Styles.
danny lavery

Danny Lavery

Principal Consultant

Danny is a Senior Learning & Development professional with a passion and expertise in Facilitation, People Development and Coaching. Extensive experience in the Global banking sector particularly in Team & Leadership Development, Business Coaching and Behavioural Skills Development. He is at his best when facilitating Learning & Development sessions.
Sarah Jones Principal Consultant MPI Learning

Sarah Jones

Principal Consultant

Sarah is an enthusiastic facilitator, innovative designer and effective deliverer of high impact training events. Her ability to bring out the best in people by supporting creativity and innovation, combined with effective teamwork and performance management ensures a strong focus on the provision of excellent customer service.
nick jerome 1 Nick Jerome

Nick Jerome

Principal Consultant

Nick Jerome is an accredited coach and facilitator, who has been designing and delivering leadership and management programmes across a wide range of organisations in the UK and across Europe for over 15 years. Based in London, he also speaks French and has worked with a number of clients in France, as well as coaching Masters students at Edhec Business School in France for the past 10 years.
fred copstake 1 Fred Copestake

Fred Copestake

Principal Consultant

Fred is an experienced consultant, trainer, coach and an expert in helping sales professionals around the world to improve their performance and unleash their full potential. Fred has delivered projects that range from implementing a European academy for a leading beer brand, developing sales skills in the Middle East for global healthcare companies, and introducing account development and sales leadership models in Latin America and Europe for IT and engineering multinationals.
carl hasselbach

Carl Hasselbach

Principal Consultant

Carl has extensive experience across multiple industries including Pharma, IT, Hospitality, non-food, food service and FMCG. As well as European Markets, and having Dutch as my Native language, being Fluent in English and German and Semi-Fluent in French.
Laszlo Kaczur 1 Laszlo Kaczur

Laszlo Kaczur

Principal Consultant

Laszlo is a specialist in sales, sales development and HR development. With more than 25 years’ experience working with multinationals in Central and Western Europe, Middle and Far East, Laszlo brings considerable experience in training and development with a focus on management, sales and communication.
Dr Angela Armstrong

Dr Angela Armstrong

Principal Consultant

Angela is a highly qualified and commercially minded learning and development professional with over 20 years’ experience. She develops leaders, teams and individuals so they deliver on their most pressing ‘what and how’ strategies related to purpose, performance, authentic leadership and team development in the context of culture change, inclusion and resilience.
Glenda Baily Bray

Glenda Baily Ray

Principal Consultant

Glenda is a passionate and experienced Organisational Change specialist with a strong track record of delivering successful change programmes that maximise opportunities through people. Glenda boasts extensive practical experience earned with a raft of well-known national and international organisations across both private and public sector.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

quote mark left Account and Relationship Management Training

MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

quote mark right Account and Relationship Management Training

If you would like to know more please get in touch