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Business to Business
Sales Training

What is Business to Business Sales Training, and why does it matter to
your business?

Let’s face it, digitisation has taken over in terms of quick sales outcomes. But regardless of whether your client relationships are mostly face-to-face or online, strong client relationships are still the beating heart of successful business-to-business (B2B) sales.

We’ve all been in situations where, despite your best efforts, you just can’t seem to connect with a client. It’s frustrating for sales leaders when Business to Business Sales success relies on new and repeat business with clients and something just isn’t clicking.

Fear not, we get it. Our Business to Business Sales Training programme is designed to address the unique problems that arise when dealing with B2B sales and its many pitfalls.

Who is it for?

Our Business to Business Sales Training Programmes offer advantages to all sales teams in the B2B market, regardless of their challenges. We support businesses who feel something is missing – maybe they’re struggling to connect with their customers, don’t fully understand their issues and expectations, or need a boost in the ability to nurture those existing relationships to leverage better results.

We start by understanding what success means for you. then we craft a tailored solution to fit those outcomes – our programmes are inclusive, practical and always centred around bringing success to your business.

Business to Business Sales training

We can deliver your learning in person, virtually or via elearning.


Bespoke Business to Business Sales training programmes designed and built for your B2B Sales Teams.


Bespoke Business to Business Sales courses designed and built for your B2B Sales Teams.


Bespoke Business to Business Sales workshops designed and built for your B2B Sales Teams.

The impact it will have

Our bespoke Busines to Buiness Sales Training programmes equip your salespeople with the tools they need to make all customers feel trust,  understood and that their needs are met.

We do this by teaching new processes and techniques such as customer profiling, how to identify behaviour and style preferences, and improved communication with a wide range of styles and personalities.

Understanding your client’s map of the world will lead to successful sales.

Jerry presenting

The key benefits of going through Business to Business Sales Training are:

  • Understand your customers and their challenges
  • Build better relationships with your customers
  • Solve problems for your clients
  • Improved pipelines through relationships that work both ways.
  • Confidence in their ability to do the job
  • Your salespeople will have higher morale and feel energised if they are better able to meet their customer’s needs
  • Higher levels of efficiency through streamlined processes

Read the benefits of b2b sales training via

The process to build your learning programme

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Consultation discussions focusing on MPI inside out approach

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Storyboarding options and approaches

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Build solutions and materials

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Bespoke facilitators appointed

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Multi–channel tool-sets and activities

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Dialling in and forward momentum

If you would like to know more about our Business To Business Sales Training Programmes please get in touch.


Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

aj bundy 2 Ajay Bundy

Ajay Bundy

Principal Consultant

A skilled OD & Leadership Development consultant, Ajay was awarded her MSc in Organisation & People Development in. Her expertise lies in using coaching & facilitation to empower teams and individuals to realise their own and their organisation’s potential, with a focus on appreciating and leveraging difference, noticing patterns & themes and developing multiple perspectives.
Helen Worthy

Helen Worthy

Principal Consultant

Helen is a Learning and Development Consultant with over 18 years experience, who works globally across sectors achieving results through working closely with each client identifying key business challenges, to then design and deliver solutions that hits the bottom line. Combining both an innovative and pragmatic approach Helen enables sustainable behavioural change at an individual and organisational level.
emre hasan saylik 1 Emre Hasan Saylik

Emre Hasan Saylik

Principal Consultant

Emre brings extensive business and marketing experience to his clients with a financial services, banking and marketing background over 25 years. He provides learning facilitation, team coaching and leadership training services for corporate clients and supports SME league company owners as experienced business coach.
sylivia Sepideh Sylvie Portefaix

Sylvie Portefaix

Principal Consultant

Sylvie is a certified coach, with a business management and marketing background. Her expertise consists in co-building new leadership models with her clients as well as working in French and English. Sylvie has occupied marketing and general management positions in the Consumer and Healthcare divisions. As head of marketing and executive committee member for France she's managed sales and marketing teams and key business partners, in France and in Europe.
Laszlo Kaczur 1 Laszlo Kaczur

Laszlo Kaczur

Principal Consultant

Laszlo is a specialist in sales, sales development and HR development. With more than 25 years’ experience working with multinationals in Central and Western Europe, Middle and Far East, Laszlo brings considerable experience in training and development with a focus on management, sales and communication.
Sarah Jones Principal Consultant MPI Learning

Sarah Jones

Principal Consultant

Sarah is an enthusiastic facilitator, innovative designer and effective deliverer of high impact training events. Her ability to bring out the best in people by supporting creativity and innovation, combined with effective teamwork and performance management ensures a strong focus on the provision of excellent customer service.
Glenda Baily Bray

Glenda Baily Ray

Principal Consultant

Glenda is a passionate and experienced Organisational Change specialist with a strong track record of delivering successful change programmes that maximise opportunities through people. Glenda boasts extensive practical experience earned with a raft of well-known national and international organisations across both private and public sector.
terence chiew 1 Terence Chiew

Terence Chiew

Principal Consultant

Terence Chiew is a Performance Consultant who finds joy in working with team leaders to build high-performing teams and achieve organisational success using a plethora of interventions comprising personality traits and values assessment, performance consulting, leadership and management training, team building and team alignment.
Sandra Pirez 1 Sandra Pires

Sandra Pires

Principal Consultant

Sandra Pires has been an unexpected partner since 2012. Who is responsible for designing and delivering unexpected transformational programs. Besides the unexpected, Sandra collaborates with MPI as an associate trainer for global projects, and is responsible for delivering projects in several markets like Portugal, Spain, Mexico, Brazil and Angola.
Tara Zutshi

Tara Zutshi

Principal Consultant

Tara is a sought after facilitator of leadership development, team and group coaching, latterly specialising in supporting women in business. Having spent 20 years in industry, leading teams selling some of the high streets best loved brands to both retail and on-trade customers. Her impressive sales career spanned into multiple global companies. She realised that she would find more fulfilment and purpose in life by retraining as an executive coach and following her passion to develop teams and individuals to reach their full potential.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

quote mark left Business to Business Sales Training

MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

quote mark right Business to Business Sales Training