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Business to Business
Sales Training

What is Business to Business Sales Training, and why does it matter to
your business?

Let’s face it, digitisation has taken over in terms of quick sales outcomes. But regardless of whether your client relationships are mostly face-to-face or online, strong client relationships are still the beating heart of successful business-to-business (B2B) sales.

We’ve all been in situations where, despite your best efforts, you just can’t seem to connect with a client. It’s frustrating for sales leaders when Business to Business Sales success relies on new and repeat business with clients and something just isn’t clicking.

Fear not, we get it. Our Business to Business Sales Training programme is designed to address the unique problems that arise when dealing with B2B sales and its many pitfalls.

Who is it for?

Our Business to Business Sales Training Programmes offer advantages to all sales teams in the B2B market, regardless of their challenges. We support businesses who feel something is missing – maybe they’re struggling to connect with their customers, don’t fully understand their issues and expectations, or need a boost in the ability to nurture those existing relationships to leverage better results.

We start by understanding what success means for you. then we craft a tailored solution to fit those outcomes – our programmes are inclusive, practical and always centred around bringing success to your business.

Business to Business Sales training

We can deliver your learning in person, virtually or via elearning.


Bespoke Business to Business Sales training programmes designed and built for your B2B Sales Teams.


Bespoke Business to Business Sales courses designed and built for your B2B Sales Teams.


Bespoke Business to Business Sales workshops designed and built for your B2B Sales Teams.

The impact it will have

Our bespoke Busines to Buiness Sales Training programmes equip your salespeople with the tools they need to make all customers feel trust,  understood and that their needs are met.

We do this by teaching new processes and techniques such as customer profiling, how to identify behaviour and style preferences, and improved communication with a wide range of styles and personalities.

Understanding your client’s map of the world will lead to successful sales.

Jerry presenting

The key benefits of going through Business to Business Sales Training are:

  • Understand your customers and their challenges
  • Build better relationships with your customers
  • Solve problems for your clients
  • Improved pipelines through relationships that work both ways.
  • Confidence in their ability to do the job
  • Your salespeople will have higher morale and feel energised if they are better able to meet their customer’s needs
  • Higher levels of efficiency through streamlined processes

Read the benefits of b2b sales training via

The process to build your learning programme

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Consultation discussions focusing on MPI inside out approach

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Storyboarding options and approaches

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Build solutions and materials

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Bespoke facilitators appointed

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Multi–channel tool-sets and activities

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Dialling in and forward momentum

If you would like to know more about our Business To Business Sales Training Programmes please get in touch.


Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

anne clarke 1 Anne Clark

Anne Clark

Principal Consultant

Anne has a successful career spanning over 25 years in the financial and banking industry which has given Anne the understanding and ability to work at all levels, this has enabled her to add so much value to the team, our clients and her coaches. Anne was previously an MD in Financial Services where she was responsible for leading the Retail Performance of a Region, where she was recognised with various National Achievement Awards.
Sandra Pirez 1 Sandra Pires

Sandra Pires

Principal Consultant

Sandra Pires has been an unexpected partner since 2012. Who is responsible for designing and delivering unexpected transformational programs. Besides the unexpected, Sandra collaborates with MPI as an associate trainer for global projects, and is responsible for delivering projects in several markets like Portugal, Spain, Mexico, Brazil and Angola.
Dr Angela Armstrong

Dr Angela Armstrong

Principal Consultant

Angela is a highly qualified and commercially minded learning and development professional with over 20 years’ experience. She develops leaders, teams and individuals so they deliver on their most pressing ‘what and how’ strategies related to purpose, performance, authentic leadership and team development in the context of culture change, inclusion and resilience.
Stuart Bell Principal Consultant

Stuart Bell

Principal Consultant

An experienced sports and global corporate professional with a comprehensive management and leadership skill set applied across multiple industries. Senior management expertise within HR, Learning, Development and Talent together with Director roles in Retail and Commercial sectors. Broad academic knowledge, skilled at providing culturally appropriate, robust and pragmatic support to companies through designing and delivering effective interventions which always deliver tangible results.
natalie jivkova 1 Natalie Jivkova

Natalie Jivkova

Principal Consultant

In 2002 Natalie started her experience as a trainer and facilitator through supporting the learning process and personal development of young people and adults. Natalie has since been passionate about lifelong and non-formal learning. Since then she has been working in various national and international projects (educational, environmental, social, youth, peace) in the non-governmental sector.
nick jerome 1 Nick Jerome

Nick Jerome

Principal Consultant

Nick Jerome is an accredited coach and facilitator, who has been designing and delivering leadership and management programmes across a wide range of organisations in the UK and across Europe for over 15 years. Based in London, he also speaks French and has worked with a number of clients in France, as well as coaching Masters students at Edhec Business School in France for the past 10 years.
sylivia Sepideh Sylvie Portefaix

Sylvie Portefaix

Principal Consultant

Sylvie is a certified coach, with a business management and marketing background. Her expertise consists in co-building new leadership models with her clients as well as working in French and English. Sylvie has occupied marketing and general management positions in the Consumer and Healthcare divisions. As head of marketing and executive committee member for France she's managed sales and marketing teams and key business partners, in France and in Europe.
peter giles 1 Peter Giles

Peter Giles

Principal Consultant

Peter has been in the world of Learning & Development for over 20 years, the last 10 of which have been as a Freelance Training Consultant. As well as being CIPD qualified, Peter is accredited in Situational Leadership II, is NLP qualified, and has experience with the Insights and DiSC psychometrics as well as Social Styles.
Craig Wardman

Craig Wardman

Principal Consultant

Craig works as an independent professional Learning and Development Consultant who specialises in highly effective and Motivational Delivery and facilitation of Leadership Development and Relationship Management sales programmes, as well as offering a wealth of experience in 1 to 1 business and life coaching. He has extensive experience of working with multi-national organisations, originating with many of the World’s Leading Financial Services organisations.
Sepideh Shirazi

Sepideh Shirazi

Principal Consultant

Sepideh is a learning and development professional with extensive experience in all elements of the learning cycle from TNA and design through to delivery and return on investment. Sepideh is an experienced principle consultant at MPI with vast experience in working with all levels of colleagues from frontline staff through to Senior Managers and Directors.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

quote mark left Business to Business Sales Training

MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

quote mark right Business to Business Sales Training