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Business to Business
Sales Training

What is Business to Business Sales Training, and why does it matter to
your business?

Let’s face it, digitisation has taken over in terms of quick sales outcomes. But regardless of whether your client relationships are mostly face-to-face or online, strong client relationships are still the beating heart of successful business-to-business (B2B) sales.

We’ve all been in situations where, despite your best efforts, you just can’t seem to connect with a client. It’s frustrating for sales leaders when Business to Business Sales success relies on new and repeat business with clients and something just isn’t clicking.

Fear not, we get it. Our Business to Business Sales Training programme is designed to address the unique problems that arise when dealing with B2B sales and its many pitfalls.

Who is it for?

Our Business to Business Sales Training Programmes offer advantages to all sales teams in the B2B market, regardless of their challenges. We support businesses who feel something is missing – maybe they’re struggling to connect with their customers, don’t fully understand their issues and expectations, or need a boost in the ability to nurture those existing relationships to leverage better results.

We start by understanding what success means for you. then we craft a tailored solution to fit those outcomes – our programmes are inclusive, practical and always centred around bringing success to your business.

Business to Business Sales training

We can deliver your learning in person, virtually or via elearning.


Bespoke Business to Business Sales training programmes designed and built for your B2B Sales Teams.


Bespoke Business to Business Sales courses designed and built for your B2B Sales Teams.


Bespoke Business to Business Sales workshops designed and built for your B2B Sales Teams.

The impact it will have

Our bespoke Busines to Buiness Sales Training programmes equip your salespeople with the tools they need to make all customers feel trust,  understood and that their needs are met.

We do this by teaching new processes and techniques such as customer profiling, how to identify behaviour and style preferences, and improved communication with a wide range of styles and personalities.

Understanding your client’s map of the world will lead to successful sales.

Jerry presenting

The key benefits of going through Business to Business Sales Training are:

  • Understand your customers and their challenges
  • Build better relationships with your customers
  • Solve problems for your clients
  • Improved pipelines through relationships that work both ways.
  • Confidence in their ability to do the job
  • Your salespeople will have higher morale and feel energised if they are better able to meet their customer’s needs
  • Higher levels of efficiency through streamlined processes

Read the benefits of b2b sales training via

The process to build your learning programme

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Consultation discussions focusing on MPI inside out approach

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Storyboarding options and approaches

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Build solutions and materials

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Bespoke facilitators appointed

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Multi–channel tool-sets and activities

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Dialling in and forward momentum

If you would like to know more about our Business To Business Sales Training Programmes please get in touch.


Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

carl hasselbach

Carl Hasselbach

Principal Consultant

Carl has extensive experience across multiple industries including Pharma, IT, Hospitality, non-food, food service and FMCG. As well as European Markets, and having Dutch as my Native language, being Fluent in English and German and Semi-Fluent in French.
fred copstake 1 Fred Copestake

Fred Copestake

Principal Consultant

Fred is an experienced consultant, trainer, coach and an expert in helping sales professionals around the world to improve their performance and unleash their full potential. Fred has delivered projects that range from implementing a European academy for a leading beer brand, developing sales skills in the Middle East for global healthcare companies, and introducing account development and sales leadership models in Latin America and Europe for IT and engineering multinationals.
anne clarke 1 Anne Clark

Anne Clark

Principal Consultant

Anne has a successful career spanning over 25 years in the financial and banking industry which has given Anne the understanding and ability to work at all levels, this has enabled her to add so much value to the team, our clients and her coaches. Anne was previously an MD in Financial Services where she was responsible for leading the Retail Performance of a Region, where she was recognised with various National Achievement Awards.
terence chiew 1 Terence Chiew

Terence Chiew

Principal Consultant

Terence Chiew is a Performance Consultant who finds joy in working with team leaders to build high-performing teams and achieve organisational success using a plethora of interventions comprising personality traits and values assessment, performance consulting, leadership and management training, team building and team alignment.
Glenda Baily Bray

Glenda Baily Ray

Principal Consultant

Glenda is a passionate and experienced Organisational Change specialist with a strong track record of delivering successful change programmes that maximise opportunities through people. Glenda boasts extensive practical experience earned with a raft of well-known national and international organisations across both private and public sector.
cant remeber his name 1 Mohammed Al-Shaer

Mohammed Al-Shaer

Principal Consultant

Mohammed’s focus is helping companies from various sectors improve their profitability and bottom line. His approach to helping companies is unique, he believes in diagnosing before treating. He provides tailor-made service to his long list of satisfied customers in the four corners of the globe. He does not believe in “one-size fits all” programs or canned workshops.
natalie jivkova 1 Natalie Jivkova

Natalie Jivkova

Principal Consultant

In 2002 Natalie started her experience as a trainer and facilitator through supporting the learning process and personal development of young people and adults. Natalie has since been passionate about lifelong and non-formal learning. Since then she has been working in various national and international projects (educational, environmental, social, youth, peace) in the non-governmental sector.
Stuart Bell Principal Consultant

Stuart Bell

Principal Consultant

An experienced sports and global corporate professional with a comprehensive management and leadership skill set applied across multiple industries. Senior management expertise within HR, Learning, Development and Talent together with Director roles in Retail and Commercial sectors. Broad academic knowledge, skilled at providing culturally appropriate, robust and pragmatic support to companies through designing and delivering effective interventions which always deliver tangible results.
aj bundy 2 Ajay Bundy

Ajay Bundy

Principal Consultant

A skilled OD & Leadership Development consultant, Ajay was awarded her MSc in Organisation & People Development in. Her expertise lies in using coaching & facilitation to empower teams and individuals to realise their own and their organisation’s potential, with a focus on appreciating and leveraging difference, noticing patterns & themes and developing multiple perspectives.
Sarah Jones Principal Consultant MPI Learning

Sarah Jones

Principal Consultant

Sarah is an enthusiastic facilitator, innovative designer and effective deliverer of high impact training events. Her ability to bring out the best in people by supporting creativity and innovation, combined with effective teamwork and performance management ensures a strong focus on the provision of excellent customer service.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

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MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

quote mark right Business to Business Sales Training