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Relationship Based Sales Training

What is Relationship Based Sales Training, and why does it matter to
your business?

To form profitable relationships, it’s key that your sales teams learn to see the world through your customers’ eyes. Successful relationship-based selling is built on aligning your business needs, with your customers’ demands and being aware of how to create worthwhile exchanges.

MPI’s Relationship-Based Selling Programme has delivered successful results for our clients, time and time again. Through our bespoke programme, your sales people can learn the basics of relationship-based selling before transferring those skills directly into existing sales processes.

Important skills such as organisation and time planning, presenting solutions that fit your customers’ needs and objection handling, will all become embedded into your sales peoples’ approach.

Who is it for?

MPI’s relationship-based selling programme is ideal for sales teams with high-value products and services or long sales cycles. If your customers need a more personalised approach to buying then you can learn how to establish long-standing, meaningful relationships that ultimately result in partnership based customer relationships.

This bespoke programme can be delivered through classroom based or self-managed digital learning, making it flexible, and easy to fit around your sales team’s valuable time.

advanced sales training, workshops, courses

We can deliver your learning in person, virtually or via elearning.


Bespoke Relationship Based Sales training programmes designed and built for your Sales Teams.


Bespoke Relationship Based Sales courses designed and built for your Sales Teams.


Bespoke Relationship Based Sales workshops designed and built for your Sales Teams.

The impact it will have

Having a strong relationship with your customers offers considerable benefits to both you and to them. Not only do your customers receive a service or product that benefits them and keeps them coming back for more, they feel valued and understood.

Developing your sales team’s relationship skills will increase the frequency and size of sales, and at the same time develop customer loyalty. This inevitably boosts your sales team’s morale and keeps top-level performance at the forefront of their minds. Our programmes are proven, measurable and deliver results.

Jerry presenting

The process to build your learning programme

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Consultation discussions focusing on MPI inside out approach

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Storyboarding options and approaches

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Build solutions and materials

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Bespoke facilitators appointed

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Multi–channel tool-sets and activities

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Dialling in and forward momentum

Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

nick jerome 1 Nick Jerome

Nick Jerome

Principal Consultant

Nick Jerome is an accredited coach and facilitator, who has been designing and delivering leadership and management programmes across a wide range of organisations in the UK and across Europe for over 15 years. Based in London, he also speaks French and has worked with a number of clients in France, as well as coaching Masters students at Edhec Business School in France for the past 10 years.
kriti bisht

Kriti Bisht

Principal Consultant

Ms Kriti Bisht has delivered a wide variety of programmes such as training and development going from Transformational Leadership for VP/AVP level to effective leadership for supervisory skills training for middle management. She is also trained in usage of 6 sigma and lean tools, trained in content design and delivery, specialised in designing and delivering functional and development training programmes.
Laszlo Kaczur 1 Laszlo Kaczur

Laszlo Kaczur

Principal Consultant

Laszlo is a specialist in sales, sales development and HR development. With more than 25 years’ experience working with multinationals in Central and Western Europe, Middle and Far East, Laszlo brings considerable experience in training and development with a focus on management, sales and communication.
Craig Wardman

Craig Wardman

Principal Consultant

Craig works as an independent professional Learning and Development Consultant who specialises in highly effective and Motivational Delivery and facilitation of Leadership Development and Relationship Management sales programmes, as well as offering a wealth of experience in 1 to 1 business and life coaching. He has extensive experience of working with multi-national organisations, originating with many of the World’s Leading Financial Services organisations.
emre hasan saylik 1 Emre Hasan Saylik

Emre Hasan Saylik

Principal Consultant

Emre brings extensive business and marketing experience to his clients with a financial services, banking and marketing background over 25 years. He provides learning facilitation, team coaching and leadership training services for corporate clients and supports SME league company owners as experienced business coach.
Sandra Pirez 1 Sandra Pires

Sandra Pires

Principal Consultant

Sandra Pires has been an unexpected partner since 2012. Who is responsible for designing and delivering unexpected transformational programs. Besides the unexpected, Sandra collaborates with MPI as an associate trainer for global projects, and is responsible for delivering projects in several markets like Portugal, Spain, Mexico, Brazil and Angola.
Glenda Baily Bray

Glenda Baily Ray

Principal Consultant

Glenda is a passionate and experienced Organisational Change specialist with a strong track record of delivering successful change programmes that maximise opportunities through people. Glenda boasts extensive practical experience earned with a raft of well-known national and international organisations across both private and public sector.
anne clarke 1 Anne Clark

Anne Clark

Principal Consultant

Anne has a successful career spanning over 25 years in the financial and banking industry which has given Anne the understanding and ability to work at all levels, this has enabled her to add so much value to the team, our clients and her coaches. Anne was previously an MD in Financial Services where she was responsible for leading the Retail Performance of a Region, where she was recognised with various National Achievement Awards.
peter giles 1 Peter Giles

Peter Giles

Principal Consultant

Peter has been in the world of Learning & Development for over 20 years, the last 10 of which have been as a Freelance Training Consultant. As well as being CIPD qualified, Peter is accredited in Situational Leadership II, is NLP qualified, and has experience with the Insights and DiSC psychometrics as well as Social Styles.
aj bundy 2 Ajay Bundy

Ajay Bundy

Principal Consultant

A skilled OD & Leadership Development consultant, Ajay was awarded her MSc in Organisation & People Development in. Her expertise lies in using coaching & facilitation to empower teams and individuals to realise their own and their organisation’s potential, with a focus on appreciating and leveraging difference, noticing patterns & themes and developing multiple perspectives.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

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MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

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If you would like to know more please get in touch