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Relationship Based Sales Training

What is Relationship Based Sales Training or also Known as Relationship Selling, why does it matter to your business?

To form profitable relationships, it’s key that your sales teams learn to see the world through your customers’ eyes. Successful relationship-based selling is built on aligning your business needs, with your customers’ demands and being aware of how to create worthwhile exchanges.

MPI’s Relationship Based Sales Training Programme has delivered successful results for our clients, time and time again. Through our bespoke programme, your sales people can learn the basics of relationship-based selling before transferring those skills directly into existing sales processes.

Important skills such as organisation and time planning, presenting solutions that fit your customers’ needs and objection handling, will all become embedded into your sales peoples’ approach.

Who is it for?

MPI’s relationship based Seles Training Programme is ideal for sales teams with high-value products and services or long sales cycles. If your customers need a more personalised approach to buying then you can learn how to establish long-standing, meaningful relationships that ultimately result in partnership based customer relationships.

This bespoke Relationship Bases Sales Training Programme can be delivered through classroom based or self-managed digital learning, making it flexible, and easy to fit around your sales team’s valuable time.

Relationship Based Sales Training, Relationship Selling Course

We can deliver your learning in person, virtually or via elearning.


Bespoke Relationship Based Sales training programmes designed and built for your Sales Teams.


Bespoke Relationship Based Sales Training Courses designed and built for your Sales Teams.


Bespoke Relationship Based Sales workshops designed and built for your Sales Teams.

The impact it will have

Having a strong relationship with your customers offers considerable benefits to both you and to them. Not only do your customers receive a service or product that benefits them and keeps them coming back for more, they feel valued and understood.

Developing your sales team’s relationship skills through a relationship based sales training course will increase the frequency and size of sales, and at the same time develop customer loyalty. This inevitably boosts your sales team’s morale and keeps top-level performance at the forefront of their minds. Our programmes are proven, measurable and deliver results.

Jerry presenting

The key benefits of Relationship Based Sales Training (relationship selling).

  • Add insight and value to every customer interaction whether it’s a call or email.
  • A tailored approach to each customer’s needs based on their business
  • A better understanding of your customers goals
  • Understand and handle any customer problems through seeing the world from their point of view
  • Create win win solutions that opportunities for you and your client
  • Nurture the relationship post sale and grow the account

Read everyonesocials article on why relationship based selling is a must for any salesperson. 

The process to build your learning programme

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Consultation discussions focusing on MPI inside out approach

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Storyboarding options and approaches

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Build solutions and materials

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Bespoke facilitators appointed

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Multi–channel tool-sets and activities

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Dialling in and forward momentum

If you would like to know more about our Relationship Based Sales Training please get in touch.


Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

natalie jivkova 1 Natalie Jivkova

Natalie Jivkova

Principal Consultant

In 2002 Natalie started her experience as a trainer and facilitator through supporting the learning process and personal development of young people and adults. Natalie has since been passionate about lifelong and non-formal learning. Since then she has been working in various national and international projects (educational, environmental, social, youth, peace) in the non-governmental sector.
Sepideh Shirazi

Sepideh Shirazi

Principal Consultant

Sepideh is a learning and development professional with extensive experience in all elements of the learning cycle from TNA and design through to delivery and return on investment. Sepideh is an experienced principle consultant at MPI with vast experience in working with all levels of colleagues from frontline staff through to Senior Managers and Directors.
danny lavery

Danny Lavery

Principal Consultant

Danny is a Senior Learning & Development professional with a passion and expertise in Facilitation, People Development and Coaching. Extensive experience in the Global banking sector particularly in Team & Leadership Development, Business Coaching and Behavioural Skills Development. He is at his best when facilitating Learning & Development sessions.
Dr Angela Armstrong

Dr Angela Armstrong

Principal Consultant

Angela is a highly qualified and commercially minded learning and development professional with over 20 years’ experience. She develops leaders, teams and individuals so they deliver on their most pressing ‘what and how’ strategies related to purpose, performance, authentic leadership and team development in the context of culture change, inclusion and resilience.
Glenda Baily Bray

Glenda Baily Ray

Principal Consultant

Glenda is a passionate and experienced Organisational Change specialist with a strong track record of delivering successful change programmes that maximise opportunities through people. Glenda boasts extensive practical experience earned with a raft of well-known national and international organisations across both private and public sector.
terence chiew 1 Terence Chiew

Terence Chiew

Principal Consultant

Terence Chiew is a Performance Consultant who finds joy in working with team leaders to build high-performing teams and achieve organisational success using a plethora of interventions comprising personality traits and values assessment, performance consulting, leadership and management training, team building and team alignment.
sylivia Sepideh Sylvie Portefaix

Sylvie Portefaix

Principal Consultant

Sylvie is a certified coach, with a business management and marketing background. Her expertise consists in co-building new leadership models with her clients as well as working in French and English. Sylvie has occupied marketing and general management positions in the Consumer and Healthcare divisions. As head of marketing and executive committee member for France she's managed sales and marketing teams and key business partners, in France and in Europe.
Sandra Pirez 1 Sandra Pires

Sandra Pires

Principal Consultant

Sandra Pires has been an unexpected partner since 2012. Who is responsible for designing and delivering unexpected transformational programs. Besides the unexpected, Sandra collaborates with MPI as an associate trainer for global projects, and is responsible for delivering projects in several markets like Portugal, Spain, Mexico, Brazil and Angola.
Stuart Bell Principal Consultant

Stuart Bell

Principal Consultant

An experienced sports and global corporate professional with a comprehensive management and leadership skill set applied across multiple industries. Senior management expertise within HR, Learning, Development and Talent together with Director roles in Retail and Commercial sectors. Broad academic knowledge, skilled at providing culturally appropriate, robust and pragmatic support to companies through designing and delivering effective interventions which always deliver tangible results.
emre hasan saylik 1 Emre Hasan Saylik

Emre Hasan Saylik

Principal Consultant

Emre brings extensive business and marketing experience to his clients with a financial services, banking and marketing background over 25 years. He provides learning facilitation, team coaching and leadership training services for corporate clients and supports SME league company owners as experienced business coach.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

quote mark left Relationship Based Sales Training

MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

quote mark right Relationship Based Sales Training