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Relationship Based Sales Training

What is Relationship Based Sales Training or also Known as Relationship Selling, why does it matter to your business?

To form profitable relationships, it’s key that your sales teams learn to see the world through your customers’ eyes. Successful relationship-based selling is built on aligning your business needs, with your customers’ demands and being aware of how to create worthwhile exchanges.

MPI’s Relationship Based Sales Training Programme has delivered successful results for our clients, time and time again. Through our bespoke programme, your sales people can learn the basics of relationship-based selling before transferring those skills directly into existing sales processes.

Important skills such as organisation and time planning, presenting solutions that fit your customers’ needs and objection handling, will all become embedded into your sales peoples’ approach.

Who is it for?

MPI’s relationship based Seles Training Programme is ideal for sales teams with high-value products and services or long sales cycles. If your customers need a more personalised approach to buying then you can learn how to establish long-standing, meaningful relationships that ultimately result in partnership based customer relationships.

This bespoke Relationship Bases Sales Training Programme can be delivered through classroom based or self-managed digital learning, making it flexible, and easy to fit around your sales team’s valuable time.

Relationship Based Sales Training, Relationship Selling Course

We can deliver your learning in person, virtually or via elearning.


Bespoke Relationship Based Sales training programmes designed and built for your Sales Teams.


Bespoke Relationship Based Sales Training Courses designed and built for your Sales Teams.


Bespoke Relationship Based Sales workshops designed and built for your Sales Teams.

The impact it will have

Having a strong relationship with your customers offers considerable benefits to both you and to them. Not only do your customers receive a service or product that benefits them and keeps them coming back for more, they feel valued and understood.

Developing your sales team’s relationship skills through a relationship based sales training course will increase the frequency and size of sales, and at the same time develop customer loyalty. This inevitably boosts your sales team’s morale and keeps top-level performance at the forefront of their minds. Our programmes are proven, measurable and deliver results.

Jerry presenting

The key benefits of Relationship Based Sales Training (relationship selling).

  • Add insight and value to every customer interaction whether it’s a call or email.
  • A tailored approach to each customer’s needs based on their business
  • A better understanding of your customers goals
  • Understand and handle any customer problems through seeing the world from their point of view
  • Create win win solutions that opportunities for you and your client
  • Nurture the relationship post sale and grow the account

Read everyonesocials article on why relationship based selling is a must for any salesperson. 

The process to build your learning programme

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Consultation discussions focusing on MPI inside out approach

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Storyboarding options and approaches

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Build solutions and materials

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Bespoke facilitators appointed

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Multi–channel tool-sets and activities

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Dialling in and forward momentum

If you would like to know more about our Relationship Based Sales Training please get in touch.


Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

Sandra Pirez 1 Sandra Pires

Sandra Pires

Principal Consultant

Sandra Pires has been an unexpected partner since 2012. Who is responsible for designing and delivering unexpected transformational programs. Besides the unexpected, Sandra collaborates with MPI as an associate trainer for global projects, and is responsible for delivering projects in several markets like Portugal, Spain, Mexico, Brazil and Angola.
elen burton 1 Ellen Burton

Ellen Burton

Principal Consultant

Ellen has an exceptional ability to assist and focus Coaching clients to achieve their goals. In addition to Executive Coaching, Ellen is an internationally acclaimed business lecturer and motivational speaker. As owner of EJ Burton & Associates, she, and her team guide organisations in establishing an intentional culture of Inclusion and coach leaders to practices that support their DE&I policies.
danny lavery

Danny Lavery

Principal Consultant

Danny is a Senior Learning & Development professional with a passion and expertise in Facilitation, People Development and Coaching. Extensive experience in the Global banking sector particularly in Team & Leadership Development, Business Coaching and Behavioural Skills Development. He is at his best when facilitating Learning & Development sessions.
Craig Wardman

Craig Wardman

Principal Consultant

Craig works as an independent professional Learning and Development Consultant who specialises in highly effective and Motivational Delivery and facilitation of Leadership Development and Relationship Management sales programmes, as well as offering a wealth of experience in 1 to 1 business and life coaching. He has extensive experience of working with multi-national organisations, originating with many of the World’s Leading Financial Services organisations.
cant remeber his name 1 Mohammed Al-Shaer

Mohammed Al-Shaer

Principal Consultant

Mohammed’s focus is helping companies from various sectors improve their profitability and bottom line. His approach to helping companies is unique, he believes in diagnosing before treating. He provides tailor-made service to his long list of satisfied customers in the four corners of the globe. He does not believe in “one-size fits all” programs or canned workshops.
Stuart Bell Principal Consultant

Stuart Bell

Principal Consultant

An experienced sports and global corporate professional with a comprehensive management and leadership skill set applied across multiple industries. Senior management expertise within HR, Learning, Development and Talent together with Director roles in Retail and Commercial sectors. Broad academic knowledge, skilled at providing culturally appropriate, robust and pragmatic support to companies through designing and delivering effective interventions which always deliver tangible results.
nick jerome 1 Nick Jerome

Nick Jerome

Principal Consultant

Nick Jerome is an accredited coach and facilitator, who has been designing and delivering leadership and management programmes across a wide range of organisations in the UK and across Europe for over 15 years. Based in London, he also speaks French and has worked with a number of clients in France, as well as coaching Masters students at Edhec Business School in France for the past 10 years.
Sarah Jones Principal Consultant MPI Learning

Sarah Jones

Principal Consultant

Sarah is an enthusiastic facilitator, innovative designer and effective deliverer of high impact training events. Her ability to bring out the best in people by supporting creativity and innovation, combined with effective teamwork and performance management ensures a strong focus on the provision of excellent customer service.
carl hasselbach

Carl Hasselbach

Principal Consultant

Carl has extensive experience across multiple industries including Pharma, IT, Hospitality, non-food, food service and FMCG. As well as European Markets, and having Dutch as my Native language, being Fluent in English and German and Semi-Fluent in French.
emre hasan saylik 1 Emre Hasan Saylik

Emre Hasan Saylik

Principal Consultant

Emre brings extensive business and marketing experience to his clients with a financial services, banking and marketing background over 25 years. He provides learning facilitation, team coaching and leadership training services for corporate clients and supports SME league company owners as experienced business coach.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

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MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

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