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Retail Sales Training

What is Retail Sales Training, and why does it matter to your business?

Your salespeople are the beating heart of your retail business, and if they are not performing optimally, your business will suffer. Your retail teams need to be able to identify new opportunities and be equipped with the skills to make the most of them.

From store managers to sales assistants, every member of the team has a part to play in seizing opportunities to engage customers. Understanding what your customers want and the buying power they hold is critical to this. MPI Learnings Retail Sales Training prepares your Retail Sales team with the ability to work together and recognise the right time and place to engage your customers, and by doing so, maximise every sales opportunity.

Who is it for?

Every member of your retail sales team, from store managers to stock assistants, needs to be able to identify every opportunity to sell, cross-sell and up-sell. Through this bespoke training, your team can learn how to tailor their engagements to each customer and their needs.

We know that the sales process is different for every business. We work with you to create a Retail Sales Training Programme and plan that’s based on what you want to achieve. We can also help you to highlight any gaps between your existing processes and your goals, and incorporate fixes into your bespoke training.

Retail Sales Training

We can deliver your learning in person, virtually or via elearning.

Training

Bespoke Retail Sales training programmes designed and built for your Sales Teams.

Courses

Bespoke Retail Sales Training Courses designed and built for your Sales Teams.

Workshops

Bespoke Retail Sales Training workshops designed and built for your Sales Teams.

The impact it will have

Improving your in-store sales is rooted in creating an exceptional customer experience. MPI’s retail sales training will prepare your staff for success by equipping them with the tools needed to provide a great customer experience – which leads to improved sales and more repeat custom.

Jerry presenting

The Key benefits of Retail Sales Training:

  • Understand your customers’ needs
  • Use the appropriate selling methods for each need, based on customer profiles
  • Understand the techniques to make customers feel supported – not sold to
  • How to create stronger customer relationships and higher customer satisfaction
  • Create opportunities to upsell or advise the customer of options that better fit their needs

Maximising the capabilities of your retail staff gives you a competitive advantage with more sales, improved customer satisfaction and a demonstrable bottom-line improvement.

Read the frontline recruitment blog on the benefits of retail staff training.

The process to build your learning programme

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Explore

Consultation discussions focusing on MPI inside out approach

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Design

Storyboarding options and approaches

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Develop

Build solutions and materials

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Deliver

Bespoke facilitators appointed

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Embed

Multi–channel tool-sets and activities

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Evaluate

Dialling in and forward momentum

If you would like to know more about our Retail Sales Training programmes please get in touch.

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Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

sylivia Sepideh Sylvie Portefaix

Sylvie Portefaix

Principal Consultant

Sylvie is a certified coach, with a business management and marketing background. Her expertise consists in co-building new leadership models with her clients as well as working in French and English. Sylvie has occupied marketing and general management positions in the Consumer and Healthcare divisions. As head of marketing and executive committee member for France she's managed sales and marketing teams and key business partners, in France and in Europe.
Helen Worthy

Helen Worthy

Principal Consultant

Helen is a Learning and Development Consultant with over 18 years experience, who works globally across sectors achieving results through working closely with each client identifying key business challenges, to then design and deliver solutions that hits the bottom line. Combining both an innovative and pragmatic approach Helen enables sustainable behavioural change at an individual and organisational level.
elen burton 1 Ellen Burton

Ellen Burton

Principal Consultant

Ellen has an exceptional ability to assist and focus Coaching clients to achieve their goals. In addition to Executive Coaching, Ellen is an internationally acclaimed business lecturer and motivational speaker. As owner of EJ Burton & Associates, she, and her team guide organisations in establishing an intentional culture of Inclusion and coach leaders to practices that support their DE&I policies.
anne clarke 1 Anne Clark

Anne Clark

Principal Consultant

Anne has a successful career spanning over 25 years in the financial and banking industry which has given Anne the understanding and ability to work at all levels, this has enabled her to add so much value to the team, our clients and her coaches. Anne was previously an MD in Financial Services where she was responsible for leading the Retail Performance of a Region, where she was recognised with various National Achievement Awards.
Sepideh Shirazi

Sepideh Shirazi

Principal Consultant

Sepideh is a learning and development professional with extensive experience in all elements of the learning cycle from TNA and design through to delivery and return on investment. Sepideh is an experienced principle consultant at MPI with vast experience in working with all levels of colleagues from frontline staff through to Senior Managers and Directors.
carl hasselbach

Carl Hasselbach

Principal Consultant

Carl has extensive experience across multiple industries including Pharma, IT, Hospitality, non-food, food service and FMCG. As well as European Markets, and having Dutch as my Native language, being Fluent in English and German and Semi-Fluent in French.
danny lavery

Danny Lavery

Principal Consultant

Danny is a Senior Learning & Development professional with a passion and expertise in Facilitation, People Development and Coaching. Extensive experience in the Global banking sector particularly in Team & Leadership Development, Business Coaching and Behavioural Skills Development. He is at his best when facilitating Learning & Development sessions.
Craig Wardman

Craig Wardman

Principal Consultant

Craig works as an independent professional Learning and Development Consultant who specialises in highly effective and Motivational Delivery and facilitation of Leadership Development and Relationship Management sales programmes, as well as offering a wealth of experience in 1 to 1 business and life coaching. He has extensive experience of working with multi-national organisations, originating with many of the World’s Leading Financial Services organisations.
Stuart Bell Principal Consultant

Stuart Bell

Principal Consultant

An experienced sports and global corporate professional with a comprehensive management and leadership skill set applied across multiple industries. Senior management expertise within HR, Learning, Development and Talent together with Director roles in Retail and Commercial sectors. Broad academic knowledge, skilled at providing culturally appropriate, robust and pragmatic support to companies through designing and delivering effective interventions which always deliver tangible results.
aj bundy 2 Ajay Bundy

Ajay Bundy

Principal Consultant

A skilled OD & Leadership Development consultant, Ajay was awarded her MSc in Organisation & People Development in. Her expertise lies in using coaching & facilitation to empower teams and individuals to realise their own and their organisation’s potential, with a focus on appreciating and leveraging difference, noticing patterns & themes and developing multiple perspectives.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

quote mark left Retail Sales Training

MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

quote mark right Retail Sales Training