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Retail Sales Training

What is Retail Sales Training, and why does it matter to your business?

Your salespeople are the beating heart of your retail business, and if they are not performing optimally, your business will suffer. Your retail teams need to be able to identify new opportunities and be equipped with the skills to make the most of them.

From store managers to sales assistants, every member of the team has a part to play in seizing opportunities to engage customers. Understanding what your customers want and the buying power they hold is critical to this. MPI Learnings Retail Sales Training prepares your Retail Sales team with the ability to work together and recognise the right time and place to engage your customers, and by doing so, maximise every sales opportunity.

Who is it for?

Every member of your retail sales team, from store managers to stock assistants, needs to be able to identify every opportunity to sell, cross-sell and up-sell. Through this bespoke training, your team can learn how to tailor their engagements to each customer and their needs.

We know that the sales process is different for every business. We work with you to create a Retail Sales Training Programme and plan that’s based on what you want to achieve. We can also help you to highlight any gaps between your existing processes and your goals, and incorporate fixes into your bespoke training.

Retail Sales Training

We can deliver your learning in person, virtually or via elearning.

Training

Bespoke Retail Sales training programmes designed and built for your Sales Teams.

Courses

Bespoke Retail Sales Training Courses designed and built for your Sales Teams.

Workshops

Bespoke Retail Sales Training workshops designed and built for your Sales Teams.

The impact it will have

Improving your in-store sales is rooted in creating an exceptional customer experience. MPI’s retail sales training will prepare your staff for success by equipping them with the tools needed to provide a great customer experience – which leads to improved sales and more repeat custom.

Jerry presenting

The Key benefits of Retail Sales Training:

  • Understand your customers’ needs
  • Use the appropriate selling methods for each need, based on customer profiles
  • Understand the techniques to make customers feel supported – not sold to
  • How to create stronger customer relationships and higher customer satisfaction
  • Create opportunities to upsell or advise the customer of options that better fit their needs

Maximising the capabilities of your retail staff gives you a competitive advantage with more sales, improved customer satisfaction and a demonstrable bottom-line improvement.

Read the frontline recruitment blog on the benefits of retail staff training.

The process to build your learning programme

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Explore

Consultation discussions focusing on MPI inside out approach

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Design

Storyboarding options and approaches

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Develop

Build solutions and materials

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Deliver

Bespoke facilitators appointed

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Embed

Multi–channel tool-sets and activities

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Evaluate

Dialling in and forward momentum

If you would like to know more about our Retail Sales Training programmes please get in touch.

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Our Experts

Our Consultants, Trainers & Designers are some of the best in the industry. Hand picked for each project, we ensure they are the right people to deliver, design and lead your people through their
learning journey.

fred copstake 1 Fred Copestake

Fred Copestake

Principal Consultant

Fred is an experienced consultant, trainer, coach and an expert in helping sales professionals around the world to improve their performance and unleash their full potential. Fred has delivered projects that range from implementing a European academy for a leading beer brand, developing sales skills in the Middle East for global healthcare companies, and introducing account development and sales leadership models in Latin America and Europe for IT and engineering multinationals.
sylivia Sepideh Sylvie Portefaix

Sylvie Portefaix

Principal Consultant

Sylvie is a certified coach, with a business management and marketing background. Her expertise consists in co-building new leadership models with her clients as well as working in French and English. Sylvie has occupied marketing and general management positions in the Consumer and Healthcare divisions. As head of marketing and executive committee member for France she's managed sales and marketing teams and key business partners, in France and in Europe.
Helen Worthy

Helen Worthy

Principal Consultant

Helen is a Learning and Development Consultant with over 18 years experience, who works globally across sectors achieving results through working closely with each client identifying key business challenges, to then design and deliver solutions that hits the bottom line. Combining both an innovative and pragmatic approach Helen enables sustainable behavioural change at an individual and organisational level.
Sarah Jones Principal Consultant MPI Learning

Sarah Jones

Principal Consultant

Sarah is an enthusiastic facilitator, innovative designer and effective deliverer of high impact training events. Her ability to bring out the best in people by supporting creativity and innovation, combined with effective teamwork and performance management ensures a strong focus on the provision of excellent customer service.
terence chiew 1 Terence Chiew

Terence Chiew

Principal Consultant

Terence Chiew is a Performance Consultant who finds joy in working with team leaders to build high-performing teams and achieve organisational success using a plethora of interventions comprising personality traits and values assessment, performance consulting, leadership and management training, team building and team alignment.
Dr Angela Armstrong

Dr Angela Armstrong

Principal Consultant

Angela is a highly qualified and commercially minded learning and development professional with over 20 years’ experience. She develops leaders, teams and individuals so they deliver on their most pressing ‘what and how’ strategies related to purpose, performance, authentic leadership and team development in the context of culture change, inclusion and resilience.
Sandra Pirez 1 Sandra Pires

Sandra Pires

Principal Consultant

Sandra Pires has been an unexpected partner since 2012. Who is responsible for designing and delivering unexpected transformational programs. Besides the unexpected, Sandra collaborates with MPI as an associate trainer for global projects, and is responsible for delivering projects in several markets like Portugal, Spain, Mexico, Brazil and Angola.
Stuart Bell Principal Consultant

Stuart Bell

Principal Consultant

An experienced sports and global corporate professional with a comprehensive management and leadership skill set applied across multiple industries. Senior management expertise within HR, Learning, Development and Talent together with Director roles in Retail and Commercial sectors. Broad academic knowledge, skilled at providing culturally appropriate, robust and pragmatic support to companies through designing and delivering effective interventions which always deliver tangible results.
peter giles 1 Peter Giles

Peter Giles

Principal Consultant

Peter has been in the world of Learning & Development for over 20 years, the last 10 of which have been as a Freelance Training Consultant. As well as being CIPD qualified, Peter is accredited in Situational Leadership II, is NLP qualified, and has experience with the Insights and DiSC psychometrics as well as Social Styles.
emre hasan saylik 1 Emre Hasan Saylik

Emre Hasan Saylik

Principal Consultant

Emre brings extensive business and marketing experience to his clients with a financial services, banking and marketing background over 25 years. He provides learning facilitation, team coaching and leadership training services for corporate clients and supports SME league company owners as experienced business coach.

What our clients said

At MPI, we approach each project with the customer’s needs as the focus. That’s why we embrace collaboration – to give you exactly what you need to achieve your goals.

quote mark left Retail Sales Training

MPI Learning epitomises everything I would look for in a supplier from a true partnership perspective. They seek to understand the key business drivers, take a truly commercial approach and have the ability and credibility to build relationships with senior stakeholders across the business at pace. Jerry is a pleasure to work with.

Jayne Nuttal – Barclays

quote mark right Retail Sales Training