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Developing an Inclusive Brand

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An introduction to developing an inclusive brand to reflect your organisational purpose and values and demonstrate and fully live your commitment to social justice and responsibility.

Description

This session aims to offer an introduction to developing an inclusive brand to reflect your organisational purpose and values and demonstrate and fully live your commitment to social justice and responsibility. Developing an inclusive brand brings significant opportunities and benefits, not least in enabling you to meet the needs and demands of an increasingly diverse and socially conscious society.

Modules/Lessons

  • Explore what it means to develop and live an inclusive brand and to meet the needs of your stakeholders.

  • Consider why creating an inclusive brand is important to you as an organisation, and in today’s society, and how it will benefit you.

  • Identify and share ideas around the key starting points for this work and explore what some of the big challenges might be and how we can address these.

  • Share some examples of successful inclusive branding and consider some of the learning we can take from these.

Target Student

Leaders, managers, those responsible for marketing/communications

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