In today’s fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility.
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Description
In today’s fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility. This workshop will provide an opportunity to understand and apply a range of commercial analysis tools. We will examine what we mean by commercial awareness and the key analysis techniques, in order to increase your confidence and competence when dealing with commercial issues.
Modules/Lessons
Objectives
- Improve your ability to identify business opportunities
- Describe how the external environment impacts your organisation
- Analyse the internal business strengths and weaknesses
- Identify the external threats facing your organisation
- Apply a systematic process to fully understand opportunities and issues
Topics
- What is commercial awareness
- Adopting a strategic approach
- Key commercial analysis tools