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Commercial Awareness – Decision Making

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This workshop will provide an opportunity to understand and apply a range of commercial analysis tools in a problem-solving environment.

Description

In today’s fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility. This workshop will provide an opportunity to understand and apply a range of commercial analysis tools in a problem-solving environment. We will examine what we mean by commercial awareness, the key analysis techniques and a problem-solving process, in order to increase your confidence and competence when dealing with commercial issues.

Modules/Lessons

Objectives

  • Improve your ability to identify business opportunities
  • Describe how the external environment impacts your organisation
  • Analyse the internal business strengths and weaknesses
  • Identify the external threats facing your organisation
  • Apply a systematic process to fully understand opportunities and issues
  • Plan and propose solutions to commercial problems
  • Evaluate commercial decisions to ensure strategic fit

Topics

  • What is commercial awareness
  • Adopting a strategic approach
  • Key commercial analysis tools
  • The problem-solving cycle
  • Making a case
  • Case study